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Communication?

I often get asked what is the one thing above all others that drives success. Well of course there are many many things that drive business success but in my experience the one thing that underpins everything is communication. Now I know a little bit about communication having led a telecommunications company for more than…

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The Heart of your Business

What is it that is at the heart of every successful business? Well it can be, and is, many things. But what is really at the core of every successful business is great marketing. Marketing comes in many forms. It could be  the design of your brand, it could be an advert in the local…

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Social Media

Social Media is a big subject right now. In marketing terms you would think that it’s the only thing you need to be successful in business right now. Of course this is complete nonsense, it is just one part of an overall and complete marketing strategy you need for your business right now. In our…

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Designing a Website

A web site is a key part of an overall marketing strategy. It might be just a simple brochure style web site which has your contact details and a number of pages describing your products or services, or it may be something very complex that will need a lot of work to create. Whatever it…

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What is an Entrepreneur?

Although a dictionary definition might offer an inkling into the meaning of the word ‘entrepreneur’, you would likely hear a different visionary statement from every successful businessperson of whom you asked the question, ‘What is an entrepreneur?’ “If you can dream it, you can do it.” Walt Disney “Genius is 1% inspiration, and 99% perspiration.”…

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Responsive Design?

What I hear you ask is “responsive design”? Is it relevant to me and my business? With more and more people using their mobiles to access the Internet it is becoming more and more important for visitors to your website to be able to view and use your website. This doesn’t mean expanding parts of…

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Using Video?

There’s no doubt that with the success of YouTube and with the increasing use of video on Facebook that video is coming of age. Even the internet is getting fast enough to carry videos to us all, well almost. In the past the cost of producing video content for your business would for many have…

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Technology, Who needs IT?

Well this is a strange thing for me to be writing especially as I’m a technology expert. In fact too much knowledge is a dangerous thing in this area, it’s almost better to have a business perspective on delivering what your customer needs as opposed to what’s the most technically elegant solution. So if it’s…

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Page One of Google

Many people talk about getting to page one of Google in the natural/organic listings but most are unsuccessful as there are only a few slots with millions of people and businesses competing for them. There are ways to get to page one and most are common sense and hard work. If we take my software…

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Customer Service is King

In today’s competitive world you need to stand out from the crowd if you want to succeed. But it’s not as difficult as you think, no big investments required here just common sense and a desire to deliver the best buying experience possible no matter what product or service you offer. It’s all about offering…

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